About CIM Amplify
Helping business owners reach the Brass Ring.
CIM Amplify is the M&A marketplace where quality deals meet qualified buyers — matched, not scraped. Built by operators for operators, with a team that has spent decades on both sides of the table.
Our Mission
Unlocking the value owners have spent a lifetime building.
For most entrepreneurs, the "Brass Ring" of business selling is the moment decades of work finally becomes liquidity — fuel for retirement, the next venture, or a well-earned reset. Our team has worked extensively with both company buyers and M&A advisors, and through that work we became convinced of one thing:
an enormous number of great deals never reach the right buyers.
We built CIM Amplify to close that gap. Advisors tell us, "I haven't heard of that buyer before." Buyers tell us, "I can't believe I haven't seen that deal before." So far, the platform has proven us right.
What makes us different
- Sellers input deal details and choose matched buyers — no blanket blasts.
- Buyers only see deals that meet their criteria, on an exclusive or first-look basis.
- Every deal is represented. No tire kickers. No scraped listings.
- Lower-to-middle market focus: $1M+ EBITDA or $5M+ revenue.
Our Core Values
F.I.R.S.T.
The principles that shape how we work with advisors, buyers, and each other.
Fun
Deal-making is serious work — but it doesn't have to be joyless. We enjoy what we do, and we want you to enjoy working with us.
Integrity
We do what we say we'll do. Deals live or die on trust, and we guard ours carefully — with advisors, with buyers, and across every transaction.
Respect
Every business owner, advisor, and buyer on our platform has built something worth respecting. We treat everyone accordingly — from the first intro to the final signature.
Support
We're more than a listing site. Our Advisor Success and Buy-Side Success teams are hands-on — helping deals get surfaced, vetted, and closed.
Trust
Trust is earned — through confidentiality, through quality deal flow, and through showing up consistently. It's the currency our marketplace runs on.
Meet the Team
Operators who know both sides of the table.
Decades of combined experience building, buying, selling, and advising on real businesses. We've sat in your chair — and we built CIM Amplify because of what we learned there.
John MacInnes
Founder & CEO
A lifelong entrepreneur with 30+ years of building, scaling, and exiting companies — including the sale of Print Audit to ECi Software Solutions and Payroll Rewards to American Express. John founded CIM Amplify after seeing, first-hand, how many great deals never reach the right buyers. He is also Managing Director of Bayne Holdings.
Capri Wall
VP, Buy-Side Success
Capri connects buyers and investors with the exclusive acquisition opportunities that match their criteria — and only those. She leads buy-side engagement across private equity, family offices, independent sponsors, and strategic acquirers, making sure the right deals land in front of the right capital.
Larry Chapple
VP, Advisor Success
A servant leader and relationship-driven operator, Larry partners with M&A advisors, boutique investment banks, and business brokers to make sure their deals reach buyers they haven't met yet. He brings experience from Amplify Ventures, Teamshares, and Mazars, and is a University of Texas at Austin alum.
Let's Do Some Deals.
Whether you're selling a great company or hunting for one, CIM Amplify is built to make the match.